Description

We devote enormous time and effort to developing a research idea, crafting a research design, executing a study, and then writing and polishing a paper – only to then find out that the reviewers do not find our contribution interesting enough to publish the paper. Years of work—wasted. There must be a better way. Thankfully, Murat Tarakci has an idea – flipping the script: deal with demand uncertainty first and with empirical uncertainty second. But before you do that you still need to ask one key question: Is this project worthy of me? Tune in to find out.

Episode Reading List

• Pienta, D., Vishwamitra, N., Somanchi, S., Berente, N., & Thatcher, J. B. (2025). Do Crowds Validate False Data? Systematic Distortion and Affective Polarization. MIS Quarterly,49(1), 347–366.
• Fewer, T. J., & Tarakci, M. (2025). CEO Political Partisanship and Corporate Misconduct. Academy of Management Journal,68(2), 357–379.
• Sting, F. J., Tarakci, M., & Recker, J. (2024). Performance Implications of Digital Disruption in Strategic Competition. MIS Quarterly,48(3), 1263–1278.
• Christensen, C. M. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press.
• Schumpeter, J. A. (1934). The Theory of Economic Development. Harvard University Press.
• Utterback, J. (1994). Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change. Harvard Business Review Press.
• Christensen, C. M., McDonald, R., Altman, E. J., & Palmer, J. E. (2018). Disruptive Innovation: An Intellectual History and Directions for Future Research. Journal of Management Studies,55(7), 1043–1078.
• Tyner, A. H., Abatayo, A. L., Daley, M., Field, S., Fox, N., Haber, N. A.,. . . Errington, T. M. (2026). Investigating the Replicability of the Social and Behavioural Sciences. Nature,652(8108), 143–150.